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Podcasting Now

an all-inclusive production company

 

Grow your audience and build your brand in this booming media marketplace

 

 

 
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360 Podcasting Services

New to podcasting? No problem.

From inception to publication, we've got you covered. We're not just producers, we're creative advisors. Our team will prepare you to develop and launch your first podcast. We collaborate with you to create the format and production elements that bring your story to life, and we build a production schedule that maximizes your time on the mic. We'll create a recording setup that's right for you, whether it's in your home, office, or on-the-go. We'll edit, mix, and score your show so that it sounds great. And we'll handle the backend; hosting, publishing, and analytics reports. 

Extend the life of your content.

For existing content creators, give your content a second life with podcasting. Repackage TV, film, and audiobook content for a new audience. We will create value added podcasts that extend the life of your content and expand your reach. Be a digital leader by encouraging your audience to find you on iTunes or Stitcher. Create an all-new revenue stream for your catalogue. 

 

One Device, Infinite Possibilities 

Podcast consumption grew from approximately 39 million monthly users in 2014 to approximately 46 million in 2015.  

Podcast consumption grew from approximately 39 million monthly users in 2014 to approximately 46 million in 2015.  

Now is the time to launch your podcast.

Streaming audio is now an essential part of the American media diet with podcast listeners streaming an average of 6 shows a week.* And these people are hungry for new content. 

Podcast listeners are uniquely appealing to advertisers because in general they're affluent and educated. More than half of people who earn over $100K per year have listened to a podcast.* 

Now is the time to capture market share and build a following. Content creators demand higher CPMs than traditional media. Popular podcasts earn CPMs between $20-$45. That's more than radio ($1-$18), TV ($5-$20), or web ($1-$20). 

Make a direct connection.

Podcasts are an intimate, highly-engaging, direct form of communication. "Once people find a podcast they like, they tend to be devoted," says Ann Friedman of the CJR.  People consume podcasts differently than web content or TV. Rather than bouncing from tab to tab or fliping though channels, podcasts compel listeners to stick around for the duration of their shows. 

Podcast listeners spend an average of 5 hours each day consuming audio.* 

 

Your Audience is Mobile

RAPID GROWTH

Overall listenership is up 10% over 2014.*

DEVICE SATURATION

More than seven in ten people in the US now own a smartphone.**

drive time

50% of cars sold in 2015 will be internet-connected.*** 

digital lifestyle

64% of 12- to 24-year-olds and 37% of 25- to 54-year-olds in the United States listened to online radio weekly in 2104.* 

mainstream adoption

89 million Americans 12+ have listened to a podcast and 46 million listened to podcasts in the last month, 7 million listened in the last week.*

 

 

 

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Fannie Cohen is a producer and podcasting evangelist with years of experience packaging, editing, and publishing podcast content for a variety of clients, which include WNYC, NPR, PBS, SiriusXM, Martha Stewart, Slate, and Investigation Discovery. She produced and edited Discovery Channel's first-ever podcast, The Mind of a Murderer, which debuted at #17 on iTunes. 

Fannie oversees development and production of all content, and manages a team of highly skilled producers, editors, and engineers. Integrity, efficiency, collaboration, and innovation are our core values. 

get started today

Let's get coffee.

fannie@fannieco,com

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